Atla Group’s 1st Brand Ambassador!

Atla Group are proud to announce the appointment of Team Nordisk Cyclist, Sam Brand, as our 1st Brand Ambassador!

Sam is Manx born and rides at the elite level of professional cycling for Team Novo Nordisk. Team Novo Nordisk is a professional cycling team, made up of athletes with type 1 diabetes.  Sam was diagnosed with type 1 diabetes at the age of 10 and has carved a career in cycling as well as a spokesperson and advocate in the diabetes community.

2022 is an exciting year for Sam and he continues to ride at elite tour level and will also be representing the Isle of Man at the 2022 Commonwealth Games in Birmingham. An honour for a proud Manxman.

Sam has a can-do positive attitude, resilience, hard work, drive and promotes an active healthy lifestyle and good wellbeing. These core qualities align with Atla’s vision and strategy for years to come.

Sam’s schedule for the upcoming season is full of tough challenges which Sam will take in his stride.  His hard work will continue and we can’t wait to support him and his journey for the next year.

Basil Bielich, Atla Group Chairman “We are really pleased to have Sam as part of the Atla team for 2022 and are excited to see where our partnership will take us. Sam’s values strongly align with Atla’s and we are looking forward to helping on his mission to bring more awareness to diabetes globally and the sport of cycling.”

Sam Brand said on becoming Atla brand ambassador “I am delighted to be working with Atla Group. To have a company supporting not only my cycling career but also my efforts to advocate for driving change in diabetes, an initiative that means a lot to me in my working and personal life, is wonderful.  The support Atla Group are giving me will continue to encourage me to compete to the best of my ability.”

Visit for more information on Sam, his journey and upcoming season.

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